How cross-media effects can amplify effectiveness

WARC’s Cathy Taylor is joined by Gonca Bubani and Melinda Gladnick to discuss how cross-media effects can amplify overall effectiveness.

Presented by

Cathy Taylor, US Commissioning Editor, WARC

Gonca Bubani, Global Thought Leadership Director, Kantar

Melinda Gladnick, Director, Product Management, Comscore

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The WARC Guide to cross-media effects

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