Consumer Trends: Using behavioural science to tackle cost of living and sustainability

In this episode of the WARC Podcast, the first in a three-part series exploring the most important trends influencing global consumers, we focus on key movements in Europe.

Where to listen


02:16 – Consumer financial anxiety and changing purchase behaviour. 06:50 – Licensing effect and lipstick effect. 09:55 – How can brands position their sustainable products during difficult times? 13:54 – Closing the attention-action gap. 17:47 – Changing attitudes to data privacy. 21:01 – Why is it so difficult to control your privacy levels online?

Further reading

2023 Consumer trends report: Featuring additional regional analysis from Europe...

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