CMOs on 2024: Mondelez's Jon Halvorson on the future of CPG marketing

In an exclusive podcast interview for WARC’s Marketer’s Toolkit, Mondelez’s Global Senior Vice-President for Consumer Experience and Digital Commerce, Jonathan Halvorson, spoke to WARC’s Anna Hamill about pricing strategies through inflation, the artificial intelligence revolution, and brand purpose in a polarized world.

Where to listen


01:51 – Jonathan’s role at Modelez. 02:27 – What’s driving Mondelez’s optimistic growth? 03:37 – How has inflation affected Mondelez brands? 09:58 – Branding building in digital commerce. 14:39 – Brand purpose at Mondelez 19:52 – Media and technology priorities for Mondelez. 22:54 – How is Mondelez using Gen AI? 30:07 – New skill sets that future marketers will need. 33:13 – Sustainability challenges facing Mondelez.

Further reading

Why Mondelez’s bullish growth is driven by...

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