Are consumers eating their feelings? How memory and emotion create stronger brand connections

Amy Shea, director of brand experience at Ameritest, and Emily Higgins, vice president of client services at Ameritest, discuss how marketers can build emotion and drive choice in their categories.
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Presented by:

Amy Shea (Director of brand experience, Ameritest)

Emily Higgins (Vice president of client services, Ameritest)

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