A must-have guide for homegrown marketing success

The Chinese market has begun to explore the fundamentals of marketing from the inside, abandoning the simple and rude model of throwing money, excluding purely symbolic national trends, and facing up to the ethics and effectiveness behind technology. The guidance of new policies and the peak of traffic dividends have also begun. Causing industry reflection. As marketers, how do we build real brand power and product power? Through this lecture, you will learn about the topics:


The WARC "2022 Marketing Talents Research Book" report combines the changes in consumer behavior brought about by the repeated epidemics and the challenges of changes in the macro marketing environment that brands face. The six dimensions of industry and creativity are analyzed to provide marketers with a reference action guide for the new year's work.


Jenny Chan (WARC China Bilingual Editor-in-Chief)

Sarah Jia (WARC China Senior Reporter)

Cindy Gu (WARC China Staff Writer)

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