Where to listen
Timestamps
01:10 – Why is it so important to use the word brand correctly? 07:05 – Claire’s three definitions of brand. 12:17 – Paul on creator versus created. 16:30 – Brand as an item of financial value. 19:42 – What does this mean for the idea of ‘brand-building’? 22:29 – Understanding the benefits of having a strong brand. 25:26 – The problem of ‘brand’ becoming the binary opposite of ‘performance’.31:43 – How should you take to clients...