WARC Talks: What does ‘brand’ actually mean?

In this episode of the WARC Podcast we discuss the meaning of ‘brand’, one of the most-used yet elusive words in the marketing lexicon.

Where to listen


01:10 – Why is it so important to use the word brand correctly? 07:05 – Claire’s three definitions of brand.12:17 – Paul on creator versus created....

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