WARC Talks: WARC x Cannes Lions – digital commerce and when targeting doesn't work

This episode of the WARC Podcast talks about the collision of marketing and digital commerce – a hot topic at this year’s Cannes Lions festival – and reveals fresh research from Creative X and Analytic Partners.

Where to listen

Further reading

Does brand matter in digital commerce?

Rethinking brand for the rise of digital commerce

Convergent Commerce: Navigating the increasingly fragmented world of emerging channels and shoppable touchpoints...

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