WARC Talks: WARC x Cannes Lions – brand-building in an e-commerce world and B2B best practice

David Tiltman, Alex Brownsell and Sam Pena-Taylor

This episode of the WARC Podcast, David Tiltman, WARC’s SVP Content, and WARC editors Alex Brownsell and Sam Pena-Taylor discuss James Hurman’s latest presentation on the WARC stage, and reveal Benedict Evans’s long-range view on the future of e-commerce and media.

Where to listen

Further reading

Does brand matter in digital commerce?

Rethinking brand for the rise of digital commerce

The WARC Guide to rethinking B2B marketing...

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