WARC Talks: WARC x Cannes Lions – attention jeopardy and the Anatomy of Effectiveness

This episode of the WARC Podcast looks at new attention research from Peter Field, Professor Karen Nelson-Field and Orlando Wood, WARC’s updated Anatomy of Effectiveness whitepaper, and previews the upcoming Effectiveness Show.

Where to listen

Further reading

The Anatomy of Effectiveness: 2022 updated edition

What we know about attention

The WARC Guide to Planning for Attention...