WARC Talks: US automotive marketing

Carree L Syrek and Scotty Reiss

In this episode of the WARC Podcast WARC’s Carree L Syrek talks American automotive marketing with Scotty Reiss, founder of A Girls Guide to Cars.

Where to listen

Timestamps

01:06 – Setting the scene.02:32 – What progress is being made or not being made in the electric vehicle space?05:15 – Impact of COVID on the industry.08:33 – Infrastructure changes in the US13:02 – Challenge for marketers to explain this EV infrastructure to consumers.14:07 – The need for marketing to continue even in the absence of a product.18:28 – A discussion on experiential marketing.26:43 – How important is video content?31:38 – Creator content versus manufacturer...

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