Where to listen
Timestamps
01:38 – Why are we discussing brand in culture? 03:18 – How McDonald’s reconnected with fans through authentic cultural links with younger consumers. 15:20 – Harley Davidson solved a problem for a specific, very small target audience, but in doing so generated much wider perception changes and positive awareness for the brand. 22:24 – Jif’s use of celebrity to connect culturally, and authentically, with a younger demographic of consumers.
Further reading
McDonald’s: Famous Orders
Pfaff Harley-Davidson: Tough Turban
Jif: The...