WARC Talks: Trends in creative effectiveness – 3. Brands in culture

This episode of the WARC Podcast is the last in a three-part series that looks at creative effectiveness through the lens of the winners of 2022’s WARC Awards for Effectiveness.

Where to listen


01:38 – Why are we discussing brand in culture?03:18 – How McDonald’s reconnected with fans through authentic cultural links with younger consumers....

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