Where to listen
Timestamps
01:35 – Why are we looking at collaboration? 03:15 – Michelob Ultra’s aim to claim a place in popular culture. 11:28 – Unilever’s Killer Recipes employed a unique strategy to create a domino effect of B2C demand that resulted in increased B2B sales. 19:17 – Skinny reached 98% of New Zealanders in their customer advocacy campaign.
Further reading
Michelob Ultra: Courtside
Unilever Food Solutions (UFS): Killer Recipes
Skinny: Get The Skinny...