WARC Talks: Trends in creative effectiveness – 2. Collaboration baked into industry-shifting ideas

This episode of the WARC Podcast is the second in a special three-part series that looks at creative effectiveness through the lens of the winners of 2022’s WARC Awards for Effectiveness.

Where to listen


01:35 – Why are we looking at collaboration? 03:15 – Michelob Ultra’s aim to claim a place in popular culture. 11:28 – Unilever’s Killer Recipes employed a unique strategy to create a domino effect of B2C demand that resulted in increased B2B sales. 19:17 – Skinny reached 98% of New Zealanders in their customer advocacy campaign.

Further reading

Michelob Ultra: Courtside

Unilever Food Solutions (UFS): Killer Recipes

Skinny: Get The Skinny...

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