00:57 – Tell us about your role at Wavemaker. 01:48 – What is the current state of retail media for CPG companies today? 03:01 – What are the challenges for CPG companies? 06:54 – Partnerships between brands and their retailers. 08:55 – Who will drive standardization: the brands, or the retailers? 10:44 – What is the role of non-endemic advertising in the future of retail media? 14:18 – Advice to marketers starting out in retail media.15:24...
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