WARC Talks: The future of digital commerce

In this episode of the WARC Podcast, Gregory Grudzinski, Head of Content for WARC Digital Commerce, is joined by Briana Finelli, US Head of Ecommerce at Wavemaker, to discuss the future of digital commerce.

Where to listen


00:57 – Tell us about your role at Wavemaker. 01:48 – What is the current state of retail media for CPG companies today? 03:01 – What are the challenges for CPG companies? 06:54 – Partnerships between brands and their retailers. 08:55 – Who will drive standardization: the brands, or the retailers? 10:44 – What is the role of non-endemic advertising in the future of retail media? 14:18 – Advice to marketers starting out in retail media.15:24...

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