WARC Talks: 'The double bottom line' – valuing profit and the planet

Grace Kite, Jonathan Wise and Suresh Balaji

In this episode of the WARC Podcast WARC Talks the Marketer's Toolkit 2022, covering the key themes identified in the report and focusing on valuing profit and the planet.

Corporate social responsibility
Sustainability
Marketing budgets

Where to listen

Timestamps

00:55 – How is HSBC tackling the increasingly pressing concern of sustainability? 04:02 – How did Purpose Disruptors start?06:48 – What are “advertised...

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