WARC Talks: The collision of brand and e-commerce

In this episode of the WARC Podcast WARC Talks the Marketer's Toolkit 2022, covering the key themes identified in the report and focusing on the collision of brand and e-commerce.

Where to listen


00:58 – Are the worlds of marketing and digital commerce coming together? 03:51 – What do ‘upper funnel’ ad opportunities look like on Amazon? 07:45 – What metrics are advertisers trying to drive? 10:08 – What is the Amazon Marketing Cloud? 13:29 – How are platforms like Walmart and Instacart evolving in 2022? 15:45 – How will the rise of social commerce affect this? 18:35 – How are brands responding to these changes internally?20:34 – What...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands