WARC Talks: Sustainability

In this episode of the WARC Podcast, WARC’s Cathy Taylor discusses marketing’s role in building sustainable behaviours with two B Corp executives: Pip Cross, Sustainability Lead at Barkley, and Mikey Sadowski, General Manager, Global PR & Communications at Intrepid Travel.

Where to listen


00:53 – Guests’ introduction 04:16 – How do marketers normalize and model what sustainability looks like for consumers on a day-to-day basis? 08:52 – How do brands show their own brand commitments to sustainability? 11:43 – How can travel brands reach consumers who want to travel more sustainably? 15:17 – Tide – Turn to 30 campaign 16:56 – Greenwashing in the industry. 18:48 – Is the industry improving at reducing greenwashing?21:50 – Do consumers really put...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands