00:53 – Guests’ introduction 04:16 – How do marketers normalize and model what sustainability looks like for consumers on a day-to-day basis? 08:52 – How do brands show their own brand commitments to sustainability? 11:43 – How can travel brands reach consumers who want to travel more sustainably? 15:17 – Tide – Turn to 30 campaign 16:56 – Greenwashing in the industry. 18:48 – Is the industry improving at reducing greenwashing?21:50 – Do consumers really put...
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Bray Leino
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