WARC Talks Special! The gravity of e-commerce

David Tiltman, JP Castlin and James Hankins

In this episode of the WARC Podcast David Tiltman is joined by JP Castlin and James Hankins, co-authors of a new WARC report, ‘The gravity of e-commerce’.

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Timestamps

01:31 – What is the ‘cost gravity’ affecting the world of e-commerce? 03:27 – Shrinking margins and rising fulfilment costs in a diffuse online retail market. 08:18 – Examples of digital commerce businesses that failed to account for additional costs in a tightening economic environment. 13:58 – How can marketers leverage the four Ps to refine their e-commerce offerings? 16:05 – The importance of operations, distribution and fulfilment. 20:34 – The end of free delivery and returns?24:09...

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