WARC Talks: Social commerce and the creator economy

In this episode of the WARC Podcast WARC talks the Marketer's Toolkit 2022, covering the key themes identified in the report, focusing on social commerce and the creator economy.

Where to listen

Timestamps

01:12 – How has the creator economy has developed and where is it heading in 2022? 03:30 – How has the dynamic between creators and brands changed? 04:11 – How have huge productions like MrBeast’s Squid Game changed to the conversation around creators? 05:39 – What is social commerce, and why is it so important when we think of creators? 08:11 – What trends are you seeing around creators on TikTok?10:47 – Can you explain YouTube’s new live...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands