WARC Talks: Social commerce and the creator economy

Ben Grubbs, Kris Boger and Emma Chiu

In this episode of the WARC Podcast WARC talks the Marketer's Toolkit 2022, covering the key themes identified in the report, focusing on social commerce and the creator economy.

Influencers, KOLs
YouTube
Douyin/TikTok
Social media planning & buying

Where to listen

Timestamps

01:12 – How has the creator economy has developed and where is it heading in 2022?03:30 – How has the dynamic between creators and brands changed?...

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