WARC Talks: Reputation versus brand

In this episode of the WARC podcast, David Tiltman is joined by Shann Biglione, Head of Strategic Solutions at Signal AI to discuss reputation and brand.

Where to listen


01:36 – Intro to Shann and Signal AI. 04:55 – How do you define reputation? 08:15 – The role of marketing within corporate reputation. 11:31 – How should we be measuring success? 13:21 – Is purpose more a question of reputation than brand? 15:56 – Who is performing well in this space? 18:40 – Does double jeopardy rule also apply to reputation? 20:59 – Is there a difference between opinions of consumers and stakeholders?22:18 –...

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