WARC Talks: Putting theory into practice

In this episode of the WARC Podcast, WARC talks putting theory into practice with Cheryl Calverley, former CEO at Eve Sleep and Tom Roach, VP of Brand Strategy at Jellyfish.

Where to listen


01:41 – Overview on marketing theory. 06:18 – How have you applied theory in your career? 10:03 – What is a brand building ad? 15:00 – Eve Sleep IPA case study – ‘following the rules’ didn’t work. 19:37 – The value of engaging with consumers. 21:47 – What is the performance plateau? 24:02 – A discussion on performance versus brand building.29:40 – What must change to move you from a performance to a brand-building mindset?...

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