01:41 – Overview on marketing theory. 06:18 – How have you applied theory in your career? 10:03 – What is a brand building ad? 15:00 – Eve Sleep IPA case study – ‘following the rules’ didn’t work. 19:37 – The value of engaging with consumers. 21:47 – What is the performance plateau? 24:02 – A discussion on performance versus brand building.29:40 – What must change to move you from a performance to a brand-building mindset?...
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Bray Leino
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