WARC Talks: Pricing

Catherine Driscoll, Koen Pauwels and Billy Ryan

In this episode of the WARC podcast, Catherine Driscoll, WARC Strategy’s Commissioning Editor for EMEA, talks pricing with Professor Koen Pauwels of Northeastern University and Principal Research Scientist at Amazon, and Billy Ryan, Head of Analytics and Effectiveness at the7stars.

Where to listen

Timestamps

01:37 – Koen and Billy’s backgrounds. 04:20 – How brand advertising has an impact on price. 09:17 – Online pricing.10:36 – Advertising and price...

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