WARC Talks: P&G’s culture of creative effectiveness

In this episode of the WARC Podcast, WARC’s Aditya Kishore investigates Procter & Gamble’s culture of creative effectiveness with the company’s David Grebert, Group Vice President and Head of Global Brand Building Integrated Communications.

Where to listen


02:28 – What started the journey into creative effectiveness at P&G. 06:55 – Measuring creativity. 12:33 – Pre-testing at P&G.14:18 – Communications...

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