WARC Talks: Online video in Asia

In this episode of the WARC Podcast, Kate Choi, Head of Ads Marketing at Google Korea, Anil Viswanathan, Vice President of Marketing at Mondelez, and Leigh Reyes, C3PO at MullenLowe TREYNA talk online video ads in Asia.

Where to listen

Timestamps

01:30 – What ad formats have been taking off and how have marketers been leveraging them? 03:59 – The role of online video in the ‘Not just a Cadbury Ad’ campaign. 09:44 – How was online video used in YouTube Works award entries? 12:32 – Is online video evolving as a lead channel or an avenue to tell a brand’s story? 20:48 – What are clients’ thoughts on online video’s role in the marketing mix? 24:51 – How...

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