Where to listen
Timestamps
01:30 – What ad formats have been taking off and how have marketers been leveraging them? 03:59 – The role of online video in the ‘Not just a Cadbury Ad’ campaign. 09:44 – How was online video used in YouTube Works award entries? 12:32 – Is online video evolving as a lead channel or an avenue to tell a brand’s story? 20:48 – What are clients’ thoughts on online video’s role in the marketing mix? 24:51 – How...