01:42 – What do we mean when we talk about reach? 05:21 – Why is this definition no longer fit for purpose? 09:27 – What has caused this erosion? 10:47 – Did any categories fare better or worse in your study? 13:05 – What do you mean by ‘Right Reach’? 19:58 – Attentive reach can’t solve fragmentation. 23:47 – Results of implementing ‘Right Reach’. 35:18 – What’s next for ‘Right Reach’?
Fragmentation forces media...
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