WARC Talks: Movable middle

In this episode of the WARC Podcast Joel Rubinson, president of Rubinson Partners, and Greg Stuart, CEO of MMA Global discuss the movable middle as a new way to target consumers and how it could replace reach as the basis of effective media planning.

Where to listen


00:50 – What is the movable middle? 01:55 – How do you identify who your movable middle is? 03:03 – Why is this important?05:21 – How is the MMA...