WARC Talks: Marketing and the cost of living crisis

Ananda Roy and Louise Martell

In this episode of the WARC Podcast, WARC talks marketing and the cost of living crisis with Ananda Roy, Senior Vice President, Strategic Growth Insights at IRI, and Louise Martell, CSO at Yonder Media.

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Timestamps

02:15 – What makes this an ‘imperfect inflation’, what makes the current situation different? 03:43 – How do brands remain sensitive and relevant within the current context? 07:01 – What are some of the changing expectations emerging right now that marketers need to understand? 09:53 – The trend has been for brands purpose driven marketing, do consumers have different expectations for how brands should engage with them in difficult times?13:53 – Brands have been dealing with COVID for the...

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