00:36 – What are the WARC Rankings? 03:10 – Theme 1: Activism and protest. 05:53 – The top campaign in the Creative 100. 12:06 – The top campaign in the Media 100. 16:47 – The top campaign in the Effective 100. 22:05 – Theme 2: Gaming and gamification. 26:08 – Theme 3: Borrowed fame
WARC Rankings 2023
WARC Creative 100: Summary of results 2023
WARC Media 100: Summary of results 2023
WARC Effective 100: Summary...
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
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Bray Leino
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