WARC Talks: Inside the Jury Room

John Bizzel, JJ Healan and Wendy Walker

In this episode of the WARC Podcast, WARC’s Awards Lead John Bizzell is joined by JJ Healan, Vice President, US Marketing, Brand, Content, & Culture at McDonald’s and Wendy Walker, Vice President of Marketing at Salesforce.

Where to listen

Timestamps

03:00 – Creativity and emotion in B2B campaigns.06:26 – Creative ideas driving business results in Culture Impact and Customer Experience categories.12:29 – Examples of disruptive campaigns.16:49 – Examples of distinctiveness in B2B.18:41 – How do you show that you’re invested in purpose?25:05 – The judging experience.

Further reading

B2B Grand Prix: Indeed – The Hire

Customer Experience Grand Prix: eBay – Wear ‘Em Out Store

Cultural Impact Grand Prix: Home Center – The Homecoming...

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