WARC Talks: Inflation and economic slowdown

In this episode of the WARC Podcast, WARC’s Anna Hamill talks inflation and economic slowdown with J. Walker Smith and Karine Trinquetel – insights experts at market research company Kantar.

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02:54 – What makes this specific economic moment different for brands, compared to challenges over the last three years? 10:07 – What is the consumer sentiment right now? 15:35 – Are there any emerging trends in this data that surprised you? 17:56 – In a time of inflation, is it possible for brands to grow? 21:52 – Examples of delivering value. 24:56 – Consumer shopping habits.28:40 – How can brands navigate pricing pressures without damaging brand perception...

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