WARC Talks: How culture is key to influencing behavior

In this episode of the WARC podcast, Cathy Taylor, WARC’s US Commissioning Editor, is joined by Dr. Marcus Collins, Head of Strategy, Wieden+Kennedy New York and an academic at the University of Michigan’s Ross School of Business.

Where to listen


01:38 – Marcus’ career and the genesis of the book. 06:26 – How can we define ‘culture’?12:33 – The value of understanding and contributing to...

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