WARC Talks: How culture is key to influencing behavior

In this episode of the WARC podcast, Cathy Taylor, WARC’s US Commissioning Editor, is joined by Dr. Marcus Collins, Head of Strategy, Wieden+Kennedy New York and an academic at the University of Michigan’s Ross School of Business.

Where to listen

Timestamps

01:38 – Marcus’ career and the genesis of the book. 06:26 – How can we define ‘culture’? 12:33 – The value of understanding and contributing to culture vs. merely identifying trends. 17:43 – How can marketers find cultural intimacy? 20:12 – Entering online culture through ‘netnography’. 22:34 – Culture and effectiveness. 26:25 – The perils of losing track of culture: reinventing ‘Obey your thirst’. 33:28 – Finding a cultural ‘in’: moving the Brooklyn Nets.38:54 –...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands