WARC Talks: Global ad spend outlook 2023/24

In this episode of the WARC Podcast we project the health of the global ad market for the year ahead.

Where to listen


01:24 – How would you describe the current mood of the market? 03:55 – Was the dip in Q4 2022 and Q1 2023 typical to the market? 07:49 – How does this dip compare to the economy as a whole? 09:41 – What factors are contributing to this growth? 12:30 – Highlights from the report. 16:43 – Does political advertising impact all channels equally?18:32 – What effect will the upcoming Paris Olympics have on the ad market?...

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