WARC Talks: Faris Yakob on attention – 1. The attention economy
Faris Yakob, Zoe Scaman, Matt Locke and Tony Haile
Faris Yakob, co-founder of the nomadic creative consultancy Genius Steals and author of Paid Attention, hosts a special three-part WARC Podcast series exploring human attention and advertising.
Where to listen
The WARC Guide to Planning for Attention
The attention economy...