WARC Talks: Faris Yakob on attention – 1. The attention economy

Faris Yakob, Zoe Scaman, Matt Locke and Tony Haile

Faris Yakob, co-founder of the nomadic creative consultancy Genius Steals and author of Paid Attention, hosts a special three-part WARC Podcast series exploring human attention and advertising.

Where to listen

Further reading

The WARC Guide to Planning for Attention

The attention economy...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today