Where to listen
Timestamps
01:02 – Why did you build this report? 03:13 – Pressure to maximise budgets. 04:24 – Methodology, and the study. 12:47 – The importance of attention to brands and creatives. 15:57 – The flaws with ESOV. 21:40 – Lessons from the data on ESOV. 24:30 – High attention, low attention. 31:58 – Advice to marketers.
Further reading
The report: Attention and Effectiveness: To ESOV and Beyond Part II
Attention and effectiveness: Why one makes a...