WARC Talks: ESOV, attention and creative effectiveness

In this episode of the WARC podcast Alex Brownsell, WARC Media’s Head of Content, is joined by the authors of a new report published by Advertising Council Australia that analyses the ability of a media platform to amplify or undermine a campaign’s creative strength.

Where to listen


01:02 – Why did you build this report? 03:13 – Pressure to maximise budgets. 04:24 – Methodology, and the study.12:47 – The importance of attention...

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