WARC Talks: dentsu’s media trends 2023

In this episode of the WARC Podcast we are joined by Dan Calladine, dentsu’s Head of Media Futures, who discusses the agency’s latest media trends report.

Where to listen


00:49 – Outlining the three themes; content, commerce and community. 02:03 – Content: AVOD beginning to overtake SVOD. 13:39 – Commerce: The rise of retail media. 25:08 – Community: The role of social media has changed.

Further reading

Change and Opportunity – dentsu 2023 Media Trends

The big picture: OTT and premium video streaming

Beyond the big guys: Navigating the retail media market outside of Amazon and Walmart

Brands in the gaming economy...

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