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Timestamps
00:58 – Analysing the Cannes Creative Effectiveness winners from a neuroscientific perspective.02:58 – Building emotional connections with consumers....
WARC Talks: Creative effectiveness
In this episode of the WARC Podcast, WARC talks creative effectiveness with Shazia Ginai, CEO of Neuro-Insight UK and Todd Sussman, Chief Strategy Officer at FCB New York.
