WARC Talks: Creative effectiveness

In this episode of the WARC Podcast, WARC talks creative effectiveness with Shazia Ginai, CEO of Neuro-Insight UK and Todd Sussman, Chief Strategy Officer at FCB New York.

Where to listen

Timestamps

00:58 – Analysing the Cannes Creative Effectiveness winners from a neuroscientific perspective.02:58 – Building emotional connections with consumers....