WARC Talks: Closing the effectiveness gap

Nathalie Bordes, Sarah Faust and Maren Seitz

In this episode of the WARC Podcast, WARC Talks the Marketer's Toolkit 2022, covering the key themes identified in the report and focusing on closing the effectiveness gap.

Where to listen

Timestamps

01:15 – What areas of measurement are causing issues for brands? 02:35 – Are brands concerned about third-part cookie depreciation? 04:45 – Brands building up their own measurement capabilities. 09:58 – The quest for cross-media measurement solutions, what has been achieved so far and what progress we can expect in 2022? 19:44 – What are the priorities for the industry in this area?23:12 – How are brands using techniques like econometrics and MMM in new ways to better...

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