Where to listen
Timestamps
01:15 – What areas of measurement are causing issues for brands? 02:35 – Are brands concerned about third-part cookie depreciation? 04:45 – Brands building up their own measurement capabilities. 09:58 – The quest for cross-media measurement solutions, what has been achieved so far and what progress we can expect in 2022? 19:44 – What are the priorities for the industry in this area?23:12 – How are brands using techniques like econometrics and MMM in new ways to better...