02:54 – The current view of demographics in marketing and why things are changing. 06:30 – How do you convince clients that it’s worth the time and effort to use qualitative methods. 08:24 – CMOs and culture. 11:30 – Quantitative data is also important. 14:02 – What are the best ways to start getting qualitative research. 20:48 – Are your clients responsive to learning about culture? 24:06 – Grant and Marcus’ working relationship.29:37 – Closing the...
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