00:41 – Why has purpose become such a big thing in marketing recently? 03:38 – The importance of a signature purpose. 05:53 – Make an impact on society. 07:55 – Sources of successful ideas. 10:40 – Examples of successful campaigns. 14:03 – Measuring success. 19:31 – Habitat and Thrivent – An example of a company that had to search to find its purpose. 24:01 – What is a signature social program?26:18 – Responding to the...
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
Insights Team
Bray Leino
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.
