Where to listen
Timestamps
02:34 – Why did you write about brand health trackers? 04:27 – Why have some people stopped tracking brand health? 06:09 – How to apply the laws of growth to brand health tracking. 09:25 – Design for the category, analyse for the buyer, report for the brand. 11:18 – Brand health metrics in context. 12:13 – Does brand health tracking cover the whole purchase experience? 16:21 – Brand health tracking is expensive, is it worth it?19:38...