WARC Talks: Better brand health tracking

In this episode of the WARC Podcast, Lena Roland, Head of Content for WARC Strategy, talks about better brand health tracking with Jenni Romanuik, Research Professor at the Ehrenberg-Bass Institute.

Where to listen


02:34 – Why did you write about brand health trackers? 04:27 – Why have some people stopped tracking brand health? 06:09 – How to apply the laws of growth to brand health tracking. 09:25 – Design for the category, analyse for the buyer, report for the brand. 11:18 – Brand health metrics in context. 12:13 – Does brand health tracking cover the whole purchase experience? 16:21 – Brand health tracking is expensive, is it worth it?19:38...

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