WARC Talks: Behind the winning idea – Persil: Dirt for good

Tati Lindenberg and Rachael Stets

This episode of the WARC Podcast explores the strategy, execution and outcome of Persil: Dirt for Good, awarded Gold in Brand Purpose and a Sustainability Award in the 2021 WARC Awards for Effectiveness.

Where to listen

Further reading

  • Persil: Dirt For Good
  • WARC Awards for Effectiveness...

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