WARC Talks: Behind the winning idea – McDonald's New Zealand: Kiwiburger

Deb Fell and Charlotte Marks

This episode of the WARC Podcast explores the strategy, execution and outcome of McDonald's New Zealand: Kiwiburger, awarded Gold in Collaboration & Culture in the 2021 WARC Awards for Effectiveness.

Where to listen

Further reading

  • McDonald's New Zealand: Kiwiburger
  • WARC Awards for Effectiveness...

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