WARC Talks: Behavioural science in an age of volatility

In this episode of the WARC podcast, marketing consultant and founder of Astroten, Richard Shotton, joins WARC’s Imaad Ahmed, Head of Advisory in EMEA and Americas, to discuss Richard’s latest book, The Illusion of Choice.

Where to listen


01:16 – Tell us about The Illusion of Choice. 02:09 – Responding to sceptics of behavioural science. 05:34 – Three Rs.07:13 – Thinking about brand...

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