WARC Talks: Anti-personalisation

In this episode of the WARC Podcast, WARC’s Lena Roland talks with Samuel Brealey and Michael Taylor, founder of Vexpower, about the perils of data-driven oversegmentation.

Where to listen


01:19 – Why did you do this research?03:08 – What do you mean by personalisation and segmentation?06:02 – Sam talks through the key arguments...

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