00:56 – Why YouTube? 01:52 – Ad spend on YouTube. 05:04 – Who is buying YouTube advertising? 06:11 – YouTube’s alternative formats. 09:29 – Reach and consumption. 12:58 – Blurring boundaries between YouTube and TV. 14:12 – Audio, gaming and livestreaming on the platform. 15:07 – The future of YouTube in performance media. 17:11 – Audience data and AI.
What we know about marketing on YouTube
Platform Insights: YouTube
YouTube, Advertising revenue...
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
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Bray Leino
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