Where to listen
Timestamps
00:56 – Why YouTube? 01:52 – Ad spend on YouTube. 05:04 – Who is buying YouTube advertising? 06:11 – YouTube’s alternative formats. 09:29 – Reach and consumption. 12:58 – Blurring boundaries between YouTube and TV. 14:12 – Audio, gaming and livestreaming on the platform. 15:07 – The future of YouTube in performance media. 17:11 – Audience data and AI.
Further reading
What we know about marketing on YouTube
Platform Insights: YouTube
YouTube, Advertising revenue...