Where to listen
Timestamps
00:29 – Why the focus on brand assets? 01:03 – What are brand assets and why are they important? 03:18 – Sharing top tips for maximising brand assets. 07:52 – How to create strong brand assets when you don’t have a physical product. 11:47 – Sonic branding.
Further reading
The WARC Guide to brand assets in a hybrid world...