WARC Talks: 3 in 15 – Trends in search media

David Tiltman, Alex Brownsell and Celeste Huang

In this episode of the WARC Podcast David Tiltman, SVP Content is joined by WARC Media’s Alex Brownsell and Celeste Huang to discuss the latest Global Ad Trends report on search media.

Where to listen

Timestamps

01:41 – Search is the largest media channel by ad spend globally, ahead of social media and linear TV. 07:48 – Search experiences and behaviours are quickly fragmenting across platforms. 15:31 – The potential impact of generative AI chatbots like ChatGPT on search behaviour, and the broader search market.

Further reading

Global Ad Trends: Search 3.0

Search 3.0: A new era of innovation beckons for search advertising

Retail media search accounts for 27% of total global search spend...

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