WARC Talks: 3 in 15 – TikTok platform insights

David Tiltman and Alex Brownsell

In this episode of the WARC Podcast, David Tiltman, WARC’s SVP Content, is joined by Alex Brownsell, Head of Content for WARC Media, to talk about the first Platform Insights report from WARC Media, tackling TikTok.

Where to listen

Timestamps

01:30 – Introduction to WARC Media’s new series of platform intelligence reports. 02:31 – Market-defying advertising investment into TikTok. 06:32 – Regulatory threats in Europe and the US. 09:00 – What formats does TikTok offer to advertisers? 10:59 – The nature of TikTok’s global audience. 12:16 – Is TikTok an entertainment property or social network? 14:50 – User pain points. 15:38 – TikTok’s advertising performance metrics. 19:07 – Competition over creators.

Further reading

Platform Insights:...

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