WARC Talks: 3 in 15 – The Future of Media

David Tiltman and Alex Brownsell

In this episode of the WARC Podcast, David Tiltman, WARC’s SVP Content, is joined by Alex Brownsell, Head of Content for WARC Media, to discuss the launch of WARC’s latest report, The Future of Media.

Where to listen

Timestamps

01:32 – How did you approach this research? 02:21 – Conservative digital ad investment growth. 07:28 – Fluid approach to media planning. 12:10 – Industry reform of a messy media ecosystem.

Further reading

The Future of Media: Part of the Marketer’s Toolkit 2023

The Marketer’s Toolkit 2023

Technology and electronics sector is forecast to lead ad growth this year and next

ByteDance’s ‘$19.2bn spend’ would make it the world’s biggest marketer

Retail media to be the fastest-growing channel in 2023,...

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