Where to listen
00:32 – Why is this downturn different? 03:08 – What we know so far about the economic situation. 04:43 – The consumer response. 07:17 – Categories impacted differently. 09:16 – Price is the forgotten P. 11:59 – Advice to marketers. 15:30 – Marketing through a recession.
The WARC Guide to The Consumer Crunch: Navigating inflation & the threat of recession
Advertising in recessionary times
Sensitivity to price is a marketing outcome
WARC’s Economic slowdown and...