WARC Talks: 3 in 15 – The Consumer Crunch

This week Lena Roland, Head of Content for WARC Strategy, and David Tiltman, WARC’s SVP Content discuss the key takeaways from the WARC Guide to The Consumer Crunch: Navigating inflation and the threat of recession.

Where to listen


00:32 – Why is this downturn different? 03:08 – What we know so far about the economic situation. 04:43 – The consumer response. 07:17 – Categories impacted differently. 09:16 – Price is the forgotten P. 11:59 – Advice to marketers. 15:30 – Marketing through a recession.

Further reading

The WARC Guide to The Consumer Crunch: Navigating inflation & the threat of recession

Advertising in recessionary times

Sensitivity to price is a marketing outcome

WARC’s Economic slowdown and...

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